About Tracking Advice &
CEO Charles Helms

TrackingAdvice is a global-scale parcel tracking & shipping intelligence platform built for everyone — from individual shoppers to e-commerce stores and logistics teams. We use intelligent, courier-agnostic AI across 800+ couriers in 220+ countries.

800+

Couriers Supported

220+

Countries Covered

Years in Operation

Millions

Tracking Queries

Our Story

Who We Are

TrackingAdvice unifies 800+ global couriers into a single intelligent system that automatically detects carriers, tracks shipments through every handoff, and resolves issues like mid-transit tracking number changes.

Our Mission

Shipping should be transparent, reliable, and easy. Our mission is to bring clarity and convenience to parcel tracking worldwide — regardless of courier, country, or carrier changes.

Founder Story

Charles founded TrackingAdvice in 2018 after running his own e-commerce store and dealing with fragmented multi-carrier shipping. With 10+ years at FedEx, DHL, and UPS, he built a unified platform with real-time tracking and AI-powered carrier detection.

Meet the Team

The people building next-generation parcel tracking for the world.

Charles Helms

Founder & CEO

Former small-business owner with 10+ years at FedEx, DHL, and UPS. Built TrackingAdvice in 2018 to solve the fragmented tracking problem he faced firsthand running his own e-commerce store.

Josh Peter

CTO

Leads engineering and architecture. Expertise in distributed systems, microservices, and AI-driven data processing. Oversees the carrier detection engine, tracking APIs, and real-time monitoring infrastructure.

Our Values

The principles that guide every decision we make.

Customer Success

We succeed when our customers succeed. Every feature we ship is measured by the clarity and convenience it brings to real people.

Clarity Above All

Every feature we build removes confusion and replaces it with clear, real-time intelligence. No jargon, no ambiguity.

AI With Purpose

We use AI to solve real-world logistics problems — not as a buzzword. Our carrier detection and status normalisation engines are built to be genuinely useful.

Build for Everyone

Great tracking shouldn't be exclusive. Our platform is accessible, scalable, and easy to integrate — whether you're a solo shopper or a logistics enterprise.

What Our Users Say

“TrackingAdvice was the only tool that caught the mid-transit tracking number change on my cross-border order. Every other tracker just said "not found."”

Cross-Border Shopper

Verified User

“We eliminated all visibility gaps in our fulfilment operation. The courier-agnostic AI means we never have to configure a new carrier manually again.”

Daniel S.

Operations Manager, UrbanCloth E-Commerce

Ready to work together?

Reach out today for a remote consultation or to learn more about our API and enterprise plans.

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About Tracking Advice &CEO Charles Helms